Your Funeral Home Marketing Partner
Helping You Win More Calls & Serve More Families
We specialize in creating lead generation systems that grow your at-need and pre-need business.
Win More Calls!
Serve More Families!
Grow Your Business!
The At-Need Problem
A family has experienced the loss of a loved one and needs the assistance of a local funeral home. Will they call you or a competitor?
In order to win the call the best thing you can do is dominate Google. If they type in "funeral homes near me", will they find you? If they find your name, will your rating give them the confidence to call you?
If they call you, can you turn a phone call into an appointment? If yes, then we should talk!
The Pre-need Problem
The vast majority of pre-need marketing in the funeral industry hasn't changed in decades. Yet, today's target market (i.e., Baby Boomers) is very different than previous generations.
You can't guilt a Boomer into taking action. Instead you have to plant the seeds of a relationship, nurture it by giving them the information they need, and then make it easy for them when they are ready to plan their funeral service.
A Fresh Approach to Funeral Home Marketing
Marketing agencies in the funeral industry often bill by the hour much like your attorney. They have a vested interest in dragging things out as long as possible. The goal of their services isn't to produce results, it's to maximize their monthly bill.
At Funeral Success Marketing, we believe that all of our efforts should be focused on one goal....generating more qualified leads for your funeral home.
Need more At-Need leads? Google is the starting point.
Need more Pre-Need leads? Social media, especially Facebook, is the starting point.
What is Lead Generation?
Definition - a set of tools working together as an integrated marketing system to bring a steady stream of potential customers to your funeral business.
Example of an At-Need Lead Generation marketing system
Tool #1 - Google Ad to connect with cremation shoppers
Tool #2 - a special web page that explains the four cremation-related issues to consider other than price
Tool #3 - a website chat tool that allows them to immediately connect with an on-call Funeral Director.
Tool #4 - a follow-up text with a compassionate message and a link to an at-need planning guide
Tool #5 - a trackable phone number so you know which marketing tool generated a phone call
Your Funeral Home + More Qualified Leads = Dominate Your Market
Services we use to generate leads for your funeral home
Google Ads Management
Google Local Services Ads
Google Business Profile ranking
Reputation Management
Landing Page Optimization
Email nurture campaigns
Offer creation
Social Media Management
Social Media Advertising
Website SEO
Website Project Management
Content Marketing
Marketing Analytics
Our Simple 3 Step Process
#1 - free Zoom consultation
#2 - custom quote for services
#3 - lead generation project kickoff
Pricing
Social Leverage
starts at
$1,295
Per Month
Plus FB advertising budget
Google Leverage
starts at
$1,795
Per Month
Plus Google advertising budget
Reputation Builder
starts at
$175
Per Month
Not sure where to begin?
Schedule a private consultation
Our Story
Originally founded by John Callaghan as a strategic consulting firm, Funeral Success Marketing helped funeral home owners in the USA, Canada, and Australia grow their businesses.
After decades of creating custom marketing systems, we have assembled an arsenal of proven marketing systems that help you win more calls by flooding you with qualified leads.
Going forward, our focus is on licensing our proven lead generation systems to innovative funeral home owners who want to take their business to the next level. At the same time, we will invest our resources in developing new systems to help owners win the emerging Baby Boomer and Gen X markets.
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