Funeral Home Marketing Systems

To Help You Win More Calls & Serve More Families

We specialize in designing and implementing complete funeral home marketing systems that will help you win more calls and serve more families.

Win More Calls!

Serve More Families!

Grow Your Business!

The At-Need Problem

A family has experienced the loss of a loved one and needs the assistance of a local funeral home. Will they call you or a competitor?

In order to win the call the best thing you can do is dominate Google. If they type in "funeral homes near me", will they find you? If they find your name, will your rating give them the confidence to call you?

The Pre-need Problem

The vast majority of pre-need marketing in the funeral industry hasn't changed in decades. Yet, today's target market (i.e., Baby Boomers) is very different than previous generations.

You can't guilt a Boomer into taking action. Instead you have to plant the seeds of a relationship, nurture it by giving them the information they need, and then make it easy for them when they are ready to plan their funeral service.

at-need caller

A Fresh Approach to Funeral Home Marketing

Marketing agencies in the funeral industry often bill by the hour much like your attorney. They treat every engagement as a custom project and have a vested interest in dragging things out as long as possible. Generating a return on investment isn't as important as maximizing their monthly bill.

At Funeral Success Marketing, we believe that there is a better (and more affordable) way to market your funeral home. Rather than starting every project from scratch, we build complete marketing systems in advance and then implement them for our customers.

This saves you time and money. Plus, you get complete marketing systems up and running ASAP.

What is a "Funeral Home Marketing System"?

Definition - a set of interconnected marketing tools working together to generate new business and increase revenue.

Example of a Marketing System

Tool #1 - Google Ad to connect with cremation shoppers

Tool #2 - a special web page that explains the four issues to consider other than price

Tool #3 - a cremation planning guide to be delivered via email

Tool #4 - an email series that points out specific pages in the planning guide and invites them to talk to a cremation specialist

Tool #5 - an online calendar for your cremation specialists so people can schedule an intial call

funeral home marketing systems

Your Funeral Home + Our Marketing Systems = Dominate Your Market

Current Marketing Systems

The marketing systems below are tested and ready to be deployed for your funeral home business.

Social Leverage

Spending money on social media but not seeing any ROI? You need Social Leverage! Our social media experts will connect you with local families, cultivate relationships, and generate leads for pre-need, near-need, and even job candidates.

Google Leverage

Looking for more at-need calls? You need to leverage Google to bring a steady stream of prospective families to your funeral home. Google Leverage combines all of the Google tools into one powerful system to help you win more at-need calls.

Reputation Builder

Growing your online reviews is a critical part of marketing your funeral home. We have a proven system for helping you become the top rated funeral home in your market. If you work hard to earn five star reviews every day. This system is for you!


Social Leverage

starts at


Per Month

Plus FB advertising budget

Google Leverage

starts at


Per Month

Plus Google advertising budget

Reputation Builder

starts at


Per Month

Not sure where to begin?

Schedule a private consultation

Our Story

Originally founded by John Callaghan as a strategic consulting firm, Funeral Success Marketing helped funeral home owners in the USA, Canada, and Australia grow their businesses.

After decades of creating custom marketing systems, we have assembled an arsenal of proven marketing systems that help you win more calls.

Going forward, our focus is on licensing our proven marketing systems to innovative funeral home owners who want to take their business to the next level. At the same time, we will invest our resources in developing new systems to help owners win the emerging Baby Boomer and Gen X markets.

Mailing Address

500 Westover Dr, #31369, Sanford, NC




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